Freelance Graphic Design

Freelance Design

Print | Environmental Graphics | Maps | Signage |

I specialize in visual storytelling that brings spaces to life—whether you're creating signage for a historic site, need a wayfinding system for a public space, or want a map that’s both functional and beautiful.

My work combines clear visual communication with bold, flat color design and a deep sense of place. Based on the North Shore of Massachusetts, I pull from the coastal environment and local history to craft illustrations, diagrams, and environmental graphics that feel grounded, clear, and just a little unexpected.

Logo Creation

$60

Logo Creation - $60 per hour

Custom logo design tailored to reflect your brand’s unique voice, values, and aesthetic.

Includes:

2–3 initial design concepts

Up to 2 rounds of revisions

Final files delivered in multiple formats

Client Provides:

- Brief overview of your business, target audience, and visual preferences

- Any existing brand assets or inspiration references

Brand Guidelines

$50

Brand Guidelines – $50 per hour

Estimated time: ~6 hours if no existing logo or assets

A visual playbook that defines your brand’s core identity—colors, typography, logo use, and design principles—built to keep your presence consistent across platforms.

Includes:

– Color palette + type hierarchy

– Logo usage rules + spacing guides

– Sample applications (social, print, email)

Client Provides:

– Existing logo (if applicable)

– Any brand assets or content to include

– Overview of brand tone, audience, and goals

Stationery Design

$40

Stationery Design – $30–$50 per hour

Branded letterhead, envelopes, notecards, and more—designed to align with your visual identity and feel polished across all communications.

Includes:

– 1–2 layout concepts per piece

– Print-ready files in multiple formats

– Optional digital versions for templates

Client Provides:

– Logo and brand colors

– Any specific copy (addresses, titles, taglines)

– Preferred dimensions or printer specs (if known)

Brand Identity

$40

Corporate Brand Identity – $60+ per hour

Full-suite identity design for organizations building from the ground up. Includes visual foundations and real-world applications to keep your brand consistent everywhere it shows up.

Includes:

– 2–3 initial visual direction concepts

– Up to 4 rounds of revisions (logo, palette, type, layout)

– Final files delivered in multiple formats

– Brand Guidelines PDF

– Business stationery (letterhead, envelope, card)

– Web splash page + homepage sample

– Brochure and flyer template

– Social media profile images + post templates

Client Provides:

– Overview of your mission, tone, and audience

– Any inspiration or reference imagery

– Contact info and copy for business collateral

Event Merchandise

$30

T-Shirt & Merchandise Design – $30 per hour

Custom designs for shirts, hats, totes, and more—created with production methods and printing platforms in mind. Great for campaigns, gifts, or storefronts.

Includes:

– 1–2 layout concepts per item

– Print-ready files (vector or raster, as needed)

– Design optimized for DTG, screen print, or embroidery

– Optional mockups for product previews

Client Provides:

– Text, slogans, or themes

– Any required logos or graphics

– Intended print method or merch platform (e.g., Printful, Spreadshop)

Brochure Design

$50

Brochure Design – $50 per hour

Folded print or digital brochures to help you inform, promote, or educate—designed with clarity, flow, and visual cohesion in mind.

Includes:

– 2 initial layout concepts (bi-fold or tri-fold)

– Up to 2 rounds of revisions

– Print-ready PDF + web-optimized version

– Guidance on content flow and structure (if requested)

Client Provides:

– Finalized, proofread copy

– Logo, brand colors, and any required imagery

– Preferred dimensions and printer specs (if available)

Slide Decks

$30

Presentation Design – $30 per hour

Custom slide decks that elevate your message—whether you need a polished template or a fully designed presentation.

Includes:

– Option 1: Branded slide template (title, content, layout styles)

– Option 2: Full deck design (based on your content)

– Consistent formatting, color, and type hierarchy

– Export as PowerPoint, Google Slides, or PDF

Client Provides:

– Presentation content (headlines, bullet points, visuals)

– Brand assets (logo, fonts, colors)

– Intended use: pitch, event, education, etc.

Email Template

$30

Email Templates – $30 per hour

Custom-designed email layouts that match your brand and work seamlessly in your preferred platform—plus a how-to guide so you can use it with confidence.

Includes:

– 1–2 branded layout concepts (header, body, CTA, footer)

– Template built for your email platform

– Platform-specific how-to document for editing and reuse

Client Provides:

– Brand assets (logo, colors, fonts)

– Preferred email platform or service provider

Infographics & Maps

$60

Infographic Design – $60 per hour

Turn data, processes, or timelines into visually compelling graphics that communicate clearly and look great across platforms.

Includes:

– 1–2 initial layout concepts

– Up to 2 rounds of revisions

– Final file in print and web formats (PDF, PNG, SVG if needed)

Client Provides:

– Complete data, copy, or process outline

– Brand assets (logo, fonts, colors)

– Context for how/where it will be used (e.g., social, print, reports)

Environmental Signage

$50

Poster Design – $50 per hour

Bold, clear, and attention-grabbing poster layouts for events, campaigns, or signage—designed to look sharp both printed and digital.

Includes:

– 2 initial layout concepts

– Up to 2 rounds of revisions

– Print-ready file + web-optimized version

– Design guidance for readability and impact

Client Provides:

– Finalized text and key messaging

– Logo, brand colors, and imagery (if available)

– Preferred size and any printer specs

Environmental Signage

$50

Environmental Signage & Banners– $50 per hour

Designed for clarity at a distance, these large-format pieces bring visibility and storytelling into public or branded spaces.

Option 1: Event or Promotional Banners

– Sized for print or vinyl banner output

– 1–2 layout concepts + 2 rounds of revisions

– Print-ready file delivered to spec

Option 2: Environmental / Interpretive Signage

– Layouts for permanent signage (wayfinding, park, historical, directional)

– Designed with accessibility and weather-safe readability in mind

– File prep and guidance for fabrication or municipal submission

Client Provides:

– Sign content (final copy or bullets to develop)

– Brand assets and/or design inspiration

– Dimensions and material constraints (if known)

Social Media Post Design

$50

Social Media Post Design – $50 per hour

Custom graphics or reusable templates designed to keep your content visually consistent and on-brand across platforms.

Option 1: Campaign Graphics

– A cohesive set of 3–10 posts for a specific promotion, launch, or series

– Includes 2 layout concepts to start

– Sized for Instagram, Facebook, or platform of your choice

Option 2: Branded Template Pack

– Reusable post templates

– Includes headline, body, and CTA layout options

– Delivered with a usage guide for easy updates

Option 3: Graphic + Copy Combo

– Visual + written post sets (you supply concepts + goals)

– Short-form captions written to match tone and audience

– Ideal for time-sensitive series or launches

Client Provides:

– Brand assets (logo, colors, fonts)

– Post goals and themes

– Any specific copy, hashtags, or CTAs

Profile Pictures

$40

Social Media Profile Icon(s) – $30–$50 per hour

Profile images designed to be clear, on-brand, and visually strong at thumbnail size—customized for single use or rotating campaigns.

Options:

– Standard profile icon (optimized for one platform)

– Seasonal or event-based alternates

– Campaign series (e.g., 3–5 coordinated icons)

Includes:

– 1–2 initial design directions

– Up to 2 rounds of revisions per icon

– Delivered in platform-ready dimensions (Instagram, Facebook, etc.)

Client Provides:

– Brand assets (logo, colors, any core imagery)

– Purpose or context (e.g., campaign, seasonal shift, awareness month)

Cover Images

$40

Social Media Cover Images – $30–$50 per hour

Custom header graphics that anchor your brand across platforms—designed for clarity at scale, with options for seasonal updates or campaigns.

Options:

– One-off cover image (e.g., Facebook, LinkedIn, Twitter)

– Seasonal/event alternates

– Coordinated cover sets for multi-platform consistency

Includes:

– 1–2 initial layout concepts

– Up to 2 rounds of revisions per image

– Delivered in correct platform specs (including safe zones)

Client Provides:

– Brand assets and any required messaging

– Purpose (e.g., campaign launch, event, evergreen presence)

– Preferred social platform(s)

Platform-Specific Digital Variations

$60

Platform-Specific Digital Variations – Varies

A streamlined visual system for social media, built around your existing logo. This “mini guide” ensures consistency across platforms—even if you don’t have a full brand kit yet.

Includes:

– Profile, cover, and post designs tailored to each platform (IG, FB, LinkedIn, etc.)

– Visual style reference: colors, type, layout suggestions

– Do/don’t examples to help keep your content aligned

– Editable template files + guidance on how to use them

Client Provides:

– Logo in high-res format

– Any preferred colors or fonts (optional)

– Links to your current social profiles

Platform-Specific Digital Advertising

$60

Platform-Specific Digital Advertising – Varies

Ad-ready graphics with platform-specific dimensions, visuals, and copy—designed to convert and stay aligned with your existing brand presence.

Includes:

– Strategy call to identify goals and tone

– Custom copywriting for headlines and CTAs

– Designed ad sets (e.g., IG Story, Facebook Ad, LinkedIn Sponsored Post)

– Final files delivered in ad platform specs

Client Provides:

– Logo, colors, and any past brand materials

– Overview of campaign goal or product/service

– Access to analytics (optional, for retargeting or A/B insights)

Book Cover Design

$60

Book Cover Design – Starting at $60/hr

Cover designs that visually capture the tone, genre, and heart of your book—tailored for both print and digital publishing platforms.

Includes:

– 2–3 initial concept sketches

– Up to 2 rounds of revisions

– Final files delivered as press-ready front cover or full wrap

– Optional barcode placement and ISBN support

Client Provides:

– Book summary or sample chapters

– Title, author name, and any tagline or back cover copy

– Genre, audience, and tone guidelines (if known)

– Dimensions and print specs (or preferred platform)

Magazine Layouts

$60

Magazine Layouts – $30–$60 per hour

Design layouts that bring editorial content to life—available as a reusable template or a fully designed issue.

Option 1: Template Design ($60/hr)

– Branded layout system with styles for covers, features, sidebars, and more

– Editable file in InDesign or Canva

– Includes setup for headlines, body copy, and image placement

Option 2: Full Issue Layout ($30/hr)

– Complete layout of supplied content

– Image integration, pull quotes, and typographic styling

– Final press-ready file + web-optimized PDF

Client Provides:

– Final copy and approved images

– Logo, fonts, and any brand guidelines (if applicable)

– Desired file format and publication specs

E-Book Formatting

$40

E-book Formatting – $60 per hour

Clean, readable formatting for digital books—tailored for children’s stories, illustrated works, or text-based titles.

Includes:

– Typesetting using industry-standard fonts and layout flow

– Placement of illustrations or imagery (if provided)

– Export to EPUB, MOBI, or PDF format as needed

– File tested for compatibility on major platforms

Client Provides:

– Final manuscript (edited and proofread)

– Images or illustrations (if applicable)

– Any layout notes (scene breaks, chapter structure, etc.)

Catalog Design

$40

Stationery Design – $30–$50 per hour

Branded letterhead, envelopes, notecards, and more—designed to align with your visual identity and feel polished across all communications.

Includes:

– 1–2 layout concepts per piece

– Print-ready files in multiple formats

– Optional digital versions for templates

Client Provides:

– Logo and brand colors

– Any specific copy (addresses, titles, taglines)

– Preferred dimensions or printer specs (if known)

Packaging Design

$80

Packaging Design – $50–$80 per hour

Strategic and visually cohesive packaging design tailored to your product, audience, and production method. Built for both form and function.

Includes:

– Initial consultation to identify needs, product type, and print method

– 2–3 rough concept directions

– Finalized design aligned to your provided dieline

– Color and typography specs for manufacturer

Important Notes:

– Dieline creation and 3D mockups are quoted separately

– Mockup visualization (photo or render) available at additional cost

– Press-ready file delivery based on manufacturer specs

Client Provides:

– Product dimensions or existing dieline

– Branding assets (logo, fonts, colors)

– Mandatory text (ingredients, disclaimers, barcodes, etc.)

Fly Sheets

$50

Flyer Design – $50 per hour

Single-page layouts for promoting events, services, or causes—available as a one-time design or reusable template.

Option 1: Custom Design

– 2 initial layout concepts

– Up to 2 rounds of revisions

– Print-ready and web-optimized files

Option 2: Editable Template

– Branded flyer template built in Canva, Google Docs, or your preferred tool

– Includes layout for headline, details, image, and CTA

– Delivered with usage instructions for easy updates

Client Provides:

– Final copy and event details

– Brand colors, logo, and imagery

– Preferred format or platform (for templates)

Resume Design

$30

Resume & CV Design – $20–$30 per hour

Visually polished resumes tailored to your career goals—available as a standalone design or with full content support and typesetting.

Option 1: Design Only
($20/hr – students / $30/hr – professionals)

– 1–2 branded layout options

– Final file delivered as PDF + editable template

– Optimized for clarity, scan-ability, and industry norms

Option 2: Full Content & Typesetting ($30/hr)

– Design plus layout of supplied or co-developed content

– Clarification of job descriptions, formatting consistency

– Guidance on structure, tone, and focus by field

Client Provides:

– Existing resume (or outline of experience/education)

– Any preferences for style, format, or target industry

– Headshot or branding elements (optional)

Photo Editing & Retouching

$40

Photo Editing & Retouching – $40 per hour

Professional edits for clarity, consistency, and visual polish—ideal for portraits, product photography, or promotional use.

Includes:

– Color correction, cropping, and light exposure fixes

– Blemish removal and skin smoothing (natural finish)

– Object/background cleanup on request

– Delivered in high-resolution print and web formats

Client Provides:

– High-resolution original images

– Notes on preferred edits or areas of focus

– Intended use (e.g., print, social, storefront)

Icon & Favicon Design

$60

Icon & Favicon Design – $50–$60 per hour

Crisp, scale-aware icons and favicons for websites, apps, and branding—designed for clarity even at tiny sizes.

Includes:

– 2–3 initial style options

– Final files in multiple sizes and formats (ICO, PNG, SVG, etc.)

– Favicon optimization for modern browsers + mobile

– Optional monochrome or alt-color versions

Client Provides:

– Brand colors and logo

– Visual references (if any)

– Intended usage (site, app, file type, etc.)

Promotional Product Design

$40

Promotional Product Design – $30–$50 per hour

Designs for print-on-demand or custom-run merchandise—created to be bold, legible, and on-brand across a variety of surfaces.

Includes:

– 1–2 design concepts per item

– Final print-ready files (PDF, PNG, vector as needed)

– Layouts adapted to common merch specs (e.g., mugs, stickers, notebooks, totes)

Client Provides:

– Logo, brand elements, and text (if any)

– Intended product types or platforms (e.g., VistaPrint, Zazzle, local printer)

– Color and print preferences

Note:

All mockups or print sourcing are quoted separately. File prep for specialty finishes (foil, embossing, etc.) available on request.

What to Expect When Working With Us

To ensure a smooth and successful collaboration, here's what we typically require from our clients at the outset:

A clear description of your business, target audience, and the goals you aim to achieve with this design project.

You Supply

Brand Assets: Any existing logos, brand guidelines, color palettes, or imagery that should be incorporated.

Content: Finalized and proofread text that you wish to include in the design.

Inspirations: Examples of designs you like or competitors' materials that resonate with your vision.

Design Process

Initial Concepts: We provide up to two initial design concepts based on the information you supply.

Revisions: Each project includes two rounds of revisions to refine the chosen concept. Additional revisions can be accommodated at an hourly rate.

Delivery

Deliverables: Final designs will be delivered in the agreed-upon formats (e.g., PDF, JPEG, PNG).

By clearly defining these elements upfront, we aim to deliver designs that meet your expectations efficiently and effectively.

Maps, Diagrams & Buildings

Pumpkin Vines

Katherine DeSilva is 'Ipswich.Green'
Illustration, Stories, Games, Wearables & Household .

174 High Street
Ipswich Village, Suite 105

Ipswich, MA 01938

WHAT WE DO

Professional speakers

Professional speakers are skilled communicators who excel at delivering engaging and impactful presentations to diverse audiences.

Stand equipment

Equipping exhibition stands requires careful planning and attention to detail to create an engaging and memorable experience for attendees.

Collection of applications

Collecting leads at an event is a strategic process aimed at identifying and capturing potential customers or clients for future engagement and conversion.

Experienced Team

Effective lead collection not only builds a valuable database for follow-up communication but also facilitates personalized interactions.

Professional speakers

Professional speakers are skilled communicators who excel at delivering engaging and impactful presentations to diverse audiences.

Stand equipment

Equipping exhibition stands requires careful planning and attention to detail to create an engaging and memorable experience for attendees.

Collection of applications

Collecting leads at an event is a strategic process aimed at identifying and capturing potential customers or clients for future engagement and conversion.

Experienced Team

Effective lead collection not only builds a valuable database for follow-up communication but also facilitates personalized interactions.

Freelance Design

Print | Environmental Graphics | Maps | Signage |

Logo Creation

Brand Guidelines

Stationery Design

Brand Identity

Event Merchandise

Brochure Design

Slide Decks

Email Template

Infographics & Maps

Environmental Signage

Environmental Signage

Social Media Post Design

Profile Pictures

Cover Images

Platform-Specific Digital Variations

Platform-Specific Digital Advertising

Book Cover Design

Magazine Layouts

E-Book Formatting

Catalog Design

Packaging Design

Fly Sheets

Resume Design

Photo Editing & Retouching

Icon & Favicon Design

Promotional Product Design

Tags

What to Expect When Working With Us

You Supply

Design Process

Delivery

Maps, Diagrams & Buildings

Pumpkin Vines

WHAT WE DO

© Pumpkin Vines 2024

Professional speakers

Stand equipment

Collection of applications

Experienced Team

Professional speakers

Stand equipment

Collection of applications

Experienced Team